As with most forms of online marketing, there are some very advanced and technical strategies you can use to maximize the results you get from email marketing. While those strategies are definitely worth pursuing once you hit a certain point, it can be overkill during the earlier stages of establishing and building your list.
Instead of feeling pressured to pursue strategies that can quickly become overwhelming, you can get a lot of mileage out of doing some of the basics very well. To give you an idea of what kind of simple but effective techniques you can use, let’s look at three right now:
Write in Your Standard Email Client
One of the main factors that determines whether someone will hit delete shortly after opening your email or continue reading it to the end is if they feel a connection to it. Although just about everyone understands that marketing emails aren’t only sent to them, that doesn’t mean they want to feel like subscriber #273.
The best way to create the type of connection that will keep a subscriber engaged is to write directly to them. This means dropping the business speak and writing to them as you would a friend. If you find it difficult to turn off your professional voice, try writing your emails in your standard email client instead of the editor your email marketing provider offers. Then when you’re done, you can simply copy and paste your highly personalized email.
Ask People What They Think
With a single sentence, you can completely change the way that subscribers react to your emails. All you need to do is let people know you’d like to hear from them. Whether you ask “what do you think” or say that “I’d love to hear your thoughts,” ending your email in this manner will not only remind people that it was written by a real person, but also that you’ll actually read a response that they take the time to write.
Make Your Subject Line Compelling, But Not Spammy
While the first tip will help you maximize the number of people who read all the way to the end of your emails, you first need recipients to actually open your email. The key is to write a subject line that piques their interest. However, the one caveat is you don’t want to include words like free, open immediately or click now that can trip spam filters and prevent your email from ever showing up in someone’s inbox.
If you have trouble coming up with a catchy subject line, just sleep on it! Even if you feel completely blocked at your computer, you’ll be amazed at what your brain can come up with in the morning after letting this thought marinate throughout the night.
Although all three tips are quite easy to utilize, each one can and will improve the results you get from email marketing!